Let's meet stationary and virtually

Dear Exhibitors!

The 24th International Book Fair in Krakow® will be inspired by the works of the outstanding Polish futurologist, Stanisław Lem, who wrote that man lives by change. Changes and modifications have become ubiquitous in every field, which is why the International Book Fair in Krakow® is open to changes.

This year's edition of the Fair will be an event that will combine the traditional formula of the fair in the hall with online activities on the Virtual Platform. A new status of Online Exhibitor will appear next to the Stationary Exhibitor. In addition to preparing standard stands and conferences in the exhibition space, we offer exhibitors and visitors the opportunity to participate in the event online.

Our offer

For stationary exhibitors

1. Exhibition stand

2. Presence at the Fair as an Online Exhibitor

• Entry on the list of exhibitors on the Fair Platform and position on the Virtual Map of the Fair
• Virtual exhibitor's business card on the Fair Platform (possibility to enter information about the Publisher, YouTube video, contact details, links to the website, conduct a Skype call).
• Placing the events organized by the Publisher in the Fair accompanying program (stationary and online meetings with authors / signing books)
• Streaming of meetings with Authors

3. Meetings with Authors

• Face-to-face meeting with Authors in EXPO Kraków rooms - with audience participation, with streaming on the Fair Platform and Publisher’s social media.
• Online meetings with authors, transmitted from outside the Fair to the Fair Platform

4.Signing books

• At the Publisher's stand
• In the Author's Area

5. The Fair’s TV - combining stationary events with online events

• Interviews in the studio of The Fair’s Television stationary or online with the Author / Publisher
Run by radio journalists
• Video advertisement on The Fair’s Television

6. Virtual Walk

• Sponsorship of the Virtual Walk around the Fair - the reporter promotes the Publisher by covering the fair events on the Fair Platform

7. Exhibitor's Zone

• Training for Exhibitors (14-15.10.2021, 10.00 - 16.00) - the zone is available after logging,
In stationary with online transmission - free for 1 person
Promotion strategies, social media, influencer marketing, digital marketing, current trends on the book market

• Industry meetings
Discussion panels, debates on the future of the book, changes in the reading market, unpublished translations.

For online exhibitors

1. Presence at the Fair as an Online Exhibitor

• Entry on the list of exhibitors on the Fair Platform and position on the Virtual Map of the Fair
• Virtual exhibitor's business card on the Fair Platform (possibility to enter information about the Publisher, YouTube video, contact details, links to the website, conduct a Skype call).
• Placing the events organized by the Publisher in the Fair accompanying program (stationary and online meetings with authors / signing books)
• Streaming of meetings with Authors

2. Possibility to present your publishing offer at the Distributor's stand

• Presentation of new publications and sale of books by the Distributor
• Signing books by the Author at the Distributor's stand - a specially prepared Distributor's zone

3. Meetings with Authors

• Face-to-face meeting with Authors in EXPO Kraków rooms - with audience participation, with streaming on the Fair Platform and Publisher’s social media.
• Online meetings with authors, transmitted from outside the Fair to the Fair Platform

4. The Fair’s TV - combining stationary events with online events

• Interviews in the studio of The Fair’s Television stationary or online with the Author / Publisher
Run by radio journalists
• Video advertisement on The Fair’s Television

5. Virtual Walk

• Sponsorship of the Virtual Walk around the Fair - the reporter promotes the Publisher by covering the fair events on the Fair Platform

6. Exhibitor's Zone

• Training for Exhibitors (14-15.10.2021, 10.00 - 16.00) - the zone is available after logging,
In stationary with online transmission - free for 1 person
Promotion strategies, social media, influencer marketing, digital marketing, current trends on the book market

• Industry meetings
Discussion panels, debates on the future of the book, changes in the reading market, unpublished translations.

For online exhibitors

1. Presence at the Fair as an Online Exhibitor

• Entry on the list of exhibitors on the Fair Platform and position on the Virtual Map of the Fair
• Virtual exhibitor's business card on the Fair Platform (possibility to enter information about the Publisher, YouTube video, contact details, links to the website, conduct a Skype call).
• Placing the events organized by the Publisher in the Fair accompanying program (stationary and online meetings with authors / signing books)
• Streaming of meetings with Authors

2. Possibility to present your publishing offer at the Distributor's stand

• Presentation of new publications and sale of books by the Distributor
• Signing books by the Author at the Distributor's stand - a specially prepared Distributor's zone

3. Meetings with Authors

• Face-to-face meeting with Authors in EXPO Kraków rooms - with audience participation, with streaming on the Fair Platform and Publisher’s social media.
• Online meetings with authors, transmitted from outside the Fair to the Fair Platform

4. The Fair’s TV - combining stationary events with online events

• Interviews in the studio of The Fair’s Television stationary or online with the Author / Publisher
Run by radio journalists
• Video advertisement on The Fair’s Television

5. Virtual Walk

• Sponsorship of the Virtual Walk around the Fair - the reporter promotes the Publisher by covering the fair events on the Fair Platform

6. Exhibitor's Zone

• Training for Exhibitors (14-15.10.2021, 10.00 - 16.00) - the zone is available after logging,
In stationary with online transmission - free for 1 person
Promotion strategies, social media, influencer marketing, digital marketing, current trends on the book market

• Industry meetings
Discussion panels, debates on the future of the book, changes in the reading market, unpublished translations.