1. Presence at the Fair as an Online Exhibitor
• Entry on the list of exhibitors on the Fair Platform and position on the Virtual Map of the Fair
• Virtual exhibitor's business card on the Fair Platform (possibility to enter information about the Publisher, YouTube video, contact details, links to the website, conduct a Skype call).
• Placing the events organized by the Publisher in the Fair accompanying program (stationary and online meetings with authors / signing books)
• Streaming of meetings with Authors
2. Possibility to present your publishing offer at the Distributor's stand
• Presentation of new publications and sale of books by the Distributor
• Signing books by the Author at the Distributor's stand - a specially prepared Distributor's zone
3. Meetings with Authors
• Face-to-face meeting with Authors in EXPO Kraków rooms - with audience participation, with streaming on the Fair Platform and Publisher’s social media.
• Online meetings with authors, transmitted from outside the Fair to the Fair Platform
4. The Fair’s TV - combining stationary events with online events
• Interviews in the studio of The Fair’s Television stationary or online with the Author / Publisher
Run by radio journalists
• Video advertisement on The Fair’s Television
5. Virtual Walk
• Sponsorship of the Virtual Walk around the Fair - the reporter promotes the Publisher by covering the fair events on the Fair Platform
6. Exhibitor's Zone
• Training for Exhibitors (14-15.10.2021, 10.00 - 16.00) - the zone is available after logging,
In stationary with online transmission - free for 1 person
Promotion strategies, social media, influencer marketing, digital marketing, current trends on the book market
• Industry meetings
Discussion panels, debates on the future of the book, changes in the reading market, unpublished translations.